Search Engine Optimization or SEO is a marketing strategy that is used by businesses to get their website ranked in top websites in local, national, and international search engines, making their websites a top destination for the users. What are the benefits of SEO? SEO helps businesses to rank higher in Google search engine rankings. SEO helps businesses to increase their reach across multiple platforms. SEO helps businesses to rank and get inbound traffic from the local search engine. Why should you take SEO? SearchEngine Optimization is an important aspect of online marketing. The marketers have to consider SEO to enhance the results. With the best search engine optimization, your website has a high chance of ranking.